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Connect with Clients Through Email

emailIt’s important to connect with your current client base, and to engage them with your veterinary hospital when they are outside of the clinic. But what is the best way to do that?

Email is a tried and true way to communicate necessary information with your clients, and it gives them time to interact with it at their own leisure. Although, sending out professional, effective emails is easier said than done!

icon-emailDo you have an email database of your clients? Do you use Constant Contact to manage and craft your professional emails? Someone in your veterinary hospital should be on top of those things, but of course, veterinary professionals are busy people with little extra time outside of their duties.

Doctor Multimedia can set your clinic up with powerful email messages that communicate with your clients and keeps them coming to your veterinary website and through your doors. Call us today at (800) 679-3309 to see how we can help your clinic.

Attract New Clients, Reward Current Ones

new-client2-300x213Every veterinary hospital has to address the issue of gaining new clients in order to maintain a sustainable practice. In order to run a healthy clinic, you need a constant stream of new clientele even if you have a strong base already. Having a good veterinary website is a good start, but there’s more you can do.

But how do you attract those new clients? Luckily the era of digital marketing affords veterinary hospitals an inexpensive and effective way of doing so. Leverage your social media pages by offering new client offers, anything from a free exam for new clients to a discount on services or products for them. That alone could be the edge you need in attracting that client to your animal clinic over a competitor.

But don’t just use your social media to focus on bringing in new clients, use it to enhance your relationship with your current clients as well! You could add a line to your new client special that offers an incentive to current clients who refer new ones to you. That way you are increasing the reach of your new client offer while rewarding your loyal clients for bringing them to you!

referall-card-300x206That’s just one simple way you can leverage your social media page to help you run a better veterinary hospital. Of course, the constant process of conceiving and executing those ideas can be a time consuming effort for any animal health professional, taking time away from what you are really there to do — help animals. If you want to learn more about how Doctor Multimedia can help your clinic, contact us today at (800) 679-3309.

Veterinarians, Dont Give Up on Online Reviews

dashboardToo many veterinarians make the mistake of giving up on online reviews. They either get a few bad reviews they can’t shake, can’t manage all the accounts and review sites, or simply don’t have the time for it. If your veterinary hospital isn’t managing online reviews, you are probably losing business because of it.

Don’t let that happen to you. Take a proactive approach to online reviews by staying up to date with all the reviews on all the major review sites. It can be a little bit overwhelming at first, but it’s a necessary part of advertising today and it yields real results. Read your reviews and respond quickly to them — a quick response can often turn a customer’s negative review positive, or at least help alleviate the issue they had so they don’t leave more bad reviews on other sites. And thank your customers for leaving positive reviews about their experiences, they may be more inclined to do so again in the future!

A lot of times a client will have a negative experience with your clinic and feel like the online review is their only resort for satisfaction. If you never respond to these reviews, even one bad review can shape the way prospective clients look at your hospital.

chartBut there’s more you can do. Encourage satisfied clients to leave reviews for you and give them simple step by step guides on how to do so. Most people only feel compelled to leave a review when they have a negative experience, but you could have a lot of happy clients that are willing to leave you a positive review — you just have to ask them!

Pet owners take online reviews seriously when looking for a veterinarian to provide health care for their pet. Even a great veterinary hospital can get a bad review now and then, and they can be damaging if not dealt with properly. If you need help managing your veterinary clinic’s online reviews, please don’t hesitate to contact Doctor Multimedia today for a free consultation.

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