Welcome To Our Blog Archives - Page 16 of 17

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Veterinarians Need a Mobile Website More Than Most Businesses

Posted on February 24, 2015 by aimultimedia

Did you know that people searching for locksmiths, bail bondsmen and veterinarians use mobile sites more often than customers of other businesses? When customers need a veterinarian they’re usually not sitting at their desktop computer.

We made our first mobile websites in 2010 specifically for veterinarians. We have catered to the industry ever since, designing features like our Emergency Button, Appointment Scheduler and Virtual Tour specifically for animal hospitals. There are a handful of things a client may want while visiting your mobile site: call you, find your hours, or your location. We allow clients to do all that and more with the tap of a finger. No pinching, scrolling, or strained eyes looking for the information you need.

Make it easy for your clients to give you their business with a clear, easy to read mobile website. A mobile website not only attracts new customers but allows current customers to only be a touch away. Even if you’re happy with your current website Doctor Multimedia can build you the perfect mobile site for your clinic.

Take a look for yourself, click here on your mobile phone to visit a real, live veterinarian using our mobile sites. Don’t take our word for it, experience the ease of use and professional quality of our mobile sites firsthand.

For more information on how your veterinary clinic can get its own mobile website, contact us at info@doctormultimedia.com or call 1-800-605-6987. Your customers will thank you!

New Client Center

Posted on January 17, 2015 by aimultimedia

One of the most important aspects of your veterinary hospital’s website is its ability to draw in and cater to new clients. Of course you need to balance the experience of new clients with that of existing clientele, but we at Doctor Multimedia have developed the best way to do that.

Our New Client Center has everything that a potential client would need, from information to forms to social media. Best of all, it’s all centrally located and easy to navigate.

The first and foremost information that new clients look for is contact numbers, hours, and prices. We have streamlined the process for potential clients who are viewing your website by putting all of this info front and center in our New Client Center. A user can even get directions or email the clinic with one click.

But we have taken the New Client Center a step further, allowing you to show special offers and pricing on the same page. We have thought of EVERYTHING that a new client would want to find out about your hospital, and made it easy to find for them.

There are even more features, like a virtual tour, new client forms, AAHA-Accredited symbol, maps, emergency care info, newsletter sign ups, as well as testimonials. Click here to view a real version of our New Client Center.

If your website isn’t drawing in new clients to your hospital, it’s not working properly. Contact Doctor Multimedia today at 1-800-605-6987 to learn how we can help enhance your veterinary clinic’s online presence.

How Social Media Can Bring Lost Pets Home

Posted on December 15, 2014 by aimultimedia

Sometimes seeing an example of the power of social media is the best way to understand its importance to your veterinary hospital, your clients, and your patients.

Take the story of this lost Pointer that was found in Las Vegas, Nevada. The dog, who is blind and hard of hearing, was found disoriented in the middle of an intersection. Luckily, a local pet owner managed to safely remove the dog and care for her while the search for the owners began.

The thoughtful pet owner posted a picture of the lost dog on one of our client’s facebook pages, a decision that would ultimately pay off! Over 300 shares and 30 comments later, the dog’s owner was found! There was a great response from community members who spread the information or simply expressed their support for everyone trying to bring the lost dog home.

And at the end of the day, a lost dog was reunited with her family! The post reached over 17, 000 people.

This is a perfect example of how social media can affect your clinic and your clients in a direct, real way. The unique way that information can be dispersed by social media enhances your client’s experience with their veterinarian by opening up the lines of communication like never before.

The applications go far beyond lost pets, think about the new ways in which client education is completely changed! Social media is a tool that can strengthen communities and bring people together over a common idea. That is something that all veterinary clinics can use not only to improve their business, but to provide better service to their clients.

Click here to view the original post about the lost dog who was brought home by a veterinary hospital harnessing the power of social media, or call us today at 1-800-605-6987 to learn more about how Doctor Multimedia can help improve your social media pages.

Should Your Veterinary Hospital Advertise with Yelp?

Posted on September 8, 2014 by aimultimedia

Most veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones.

Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit filed by small businesses claiming Yelp used the tactic to try to extort ads from them.

Yelp has denied doing that but the court ruled that even if Yelp did manipulate reviews, the practice would be legal.

“The business owners may deem the posting or order of user reviews as a threat of economic harm, but it is not unlawful for Yelp to post and sequence the reviews,” Judge Marsha Berzon wrote for the three-judge panel. “As Yelp has the right to charge for legitimate advertising services, the threat of economic harm that Yelp leveraged is, at most, hard bargaining.”

When I first heard of the ruling I was appalled for our clients but at least this ruling makes the playing field clearer.

So should your veterinary hospital advertise on Yelp? There is no blanket answer to that question because that has to be evaluated on a clinic to clinic basis. How active your clients are on Yelp, local competition and overall Yelp rating are all factors to be considered. Analyzing how the Yelp review algorithm filters your clinic online is also essential in determining whether your clinic should advertise with Yelp.

And that’s where Doctor Multimedia comes in. Call us today at 1-800-605-6987 or email aj@doctormultimedia.com and let us help you determine if Yelp could be beneficial to your clinics marketing strategy.

Educational Content for Your Clients

Posted on August 14, 2014 by aimultimedia

Your veterinary hospital should be reaching out to clients with engaging visual content that educates them about the specific needs of their pet or animal. Different clinics have different needs depending on the animal population and geographic region, so it’s important to create content geared towards your specific clientele.

This not only keeps your clients educated about topics relevant to their pet’s health, it’s also a great way to strengthen your relationship with your clients and enhance their experience with your veterinary hospital.

Do you practice in an area that has horses? Does your clinic see more feline patients? Please feel free to share our Equine and Feline Health infographics, and click here to view more great pet tips to share with your clients.

Integrating with Demandforce

Posted on July 30, 2014 by aimultimedia

screen2 There’s a lot more to having a great website than making it look nice. It needs to be functional as well, and provide your clients with real tools to enhance their experience with your veterinary hospital. One of the ways we accomplish this is by integrating third party platforms, such as Demandforce.

Integrating with Demandforce allows us to provide our clients with professional, easy to use Appointment Request forms that allows people to connect with your front desk via their computers. The Easy Scheduler Widget is simple and elegantly designed, and connects clients to your front desk, even after hours.

For clients that are busy during the day or are not able to call in, this is a tool that saves them time and effort. And best of all, it lightens the burden on your front desk employees so they have more time to fulfill all their responsibilities.

The Appointment Request form sends directly to your hospital’s email account with all of the client and pet’s vital information. And don’t worry, no appointments are set until you confirm them with the client, so there is no chance of overbooking or other scheduling problems.

mobile2 This feature goes a step further, offering mobile device compatibility as well. Clients can go to your website from their mobile device, and within a few taps of the finger they can send an appointment request. This gives your clients access to your clinic no matter where they are.

To see a live version of the Demandforce Appointment Request form, click here.

Another way to provide clients with useful web resources is through integrating with Demandforce’s online review software. Demandforce does the work of collecting reviews from your clients and then pushes them directly to your website. They have strict takedown policies, assuring that only the reviews you want to be seen are displayed.

Whenever a review is posted, it automatically gets posted on your website AND your mobile site, once the review has been certified by Demandforce. This is a simple and easy way to not only collect reviews, but share them with potential new clients may be looking for veterinary care. To see a live version of a Demandforce reviews page, click here.

There are many more ways to enhance your client’s experience through your website. Call Doctor Multimedia today at 1-800-605-6987 to learn more.

Don’t Get Beat Up By Bad Reviews

Posted on July 24, 2014 by aimultimedia

clients Every veterinary hospital has experienced it at some point. Inevitably, you have to deal with an angry client who wants to shout about how they perceive they’ve been wronged — often without presenting the whole story.

The main weapon of choice for these clients: the bad review.

Lingering negative reviews hurt. And the longer you wait to respond to them, the greater the chance your reputation is damaged. Unfortunately this happens every day to clinics all over the country.

This Is How We Help
Doctor Multimedia takes your online reputation seriously. That starts with our review tracking software, which provides email notifications for new reviews across all the major websites (plus much, much more).

powerfull The first step is to promptly respond to the negative review in an effort to reconcile the situation while presenting your side of the story to other readers. This is the best way to prevent that client from leaving more negative reviews on other websites. All of that can be done through our review tracking software dashboard, no matter what site the review is on.

But that’s not nearly enough. Your clinic does incredible work for animals and people every day, most of which isn’t posted on review sites. But people should be able to see that too, shouldn’t they? In reality, bad experiences with clients are far outnumbered by the good ones. Yet bad reviews seem to account for a disproportionately high percentage of the actual reviews left. It’s a frustrating situation.

The problem is that people aren’t inclined to leave reviews when they get good service. They go home happy and return as satisfied clients, but for many people the thought of leaving a review doesn’t even occur.

That’s not good enough for us, we want to access that untapped potential. There are so many satisfied clients who would gladly leave you a glowing review — all you have to do is ask!

email Start by handing out our instructions on how to leave reviews at your clinic and send them home with people. You’d be surprised how many good reviews come in. Better yet, send out an email newsletter, making it even simpler for clients to complete the review process while already on their computer.

You can also incentivize clients to leave reviews with small promotional offers. A $5 credit or nail trim for leaving a review is a great way to show your appreciation and motivate clients to leave you reviews. Please note that we never ask clients specifically for positive reviews, instead we simply ask for their feedback.

Like we said before, Doctor Multimedia is serious about your reputation. Chances are your hospital could use a boost with online reviews, so contact us to discuss a plan of action for your hospital.

Engage Clients Visually

Posted on July 10, 2014 by aimultimedia

DVM-SPAYNEUTER-750x8711-265x300 People are more engaged when they are presented with information in a visual way, and your clients are no different. As a veterinary hospital, there are a lot of different topics you want to educate clients on — but sometimes this information could come across as uninteresting in a written format. It can benefit your veterinary website to use infographics as visual content.

So how can you present your clients with interesting visual information? Most veterinary professionals aren’t proficient with graphic design software, and even if someone in your clinic does have those skills, they are likely too busy with their job duties to spend a sufficient amount of time on the design process.
DVMThanksgiving-750x808-11-255x300 One of the best ways to communicate information vital to pet owners is through illustrated infographics. These images take typically dry information and medical jargon and translate them into a simple, visual format like the examples you see on this page.

You can see all the different ways you could provide better client education if you had a little more graphic design power at your disposal. You could always spend the hours of time required to learn those skills, and them try to carve out even more time for the actual designing. Of course, you could always have Doctor Multimedia handle that for your clinic. Contact us today to find out more about how we can enhance your clinic with visual content.

How to Get Likes on Facebook

Posted on June 24, 2014 by aimultimedia

If you can’t get people to Like your Facebook page, then your social media presence is falling short of where it needs to be. But how do you get those Likes? It takes a dedicated effort, you can’t sit back and expect those numbers to keep going up significantly.

The campaign to get more Likes should be taking place daily. Use targeted advertising to reach pet owners in the zip codes that your hospital serves, and make sure your design is appealing and offers a call to action. If you have no clue how to do that, you need someone on your team that does.

The content you post is a huge part of attracting page Likes. Post regularly, but make sure it’s not too often that followers get annoyed, and not too infrequently that people forget about you. Post content that encourages people to share with their friends, allowing your hospital to get exposure with the members of your community who haven’t Liked your page yet.

Post content that followers can’t get anywhere else — pictures of your hospital, staff, patients, etc. And when you post educational or fact based content, make sure it’s not too dry for the average reader. A few medical terms can turn off a Facebook user looking for something lighter. When it comes to client education, visual content is the most engaging. Do you have a graphic designer that can create custom flyers and other images? If you don’t, your Facebook page is missing a key component.

Do you work closely with any animal shelters, groomers, trainers, or pet stores? Look up all the relevant businesses that might share clients or be able to send you new ones and reach out to them. You’d be surprised how a simple post on their page (or a little mutual promotion) can increase everyone’s Likes!

Above all, you want to engage your audience in a real way. Respond to people when they post on your page, like their posts, and do all the things that normal human beings do on Facebook. You need someone managing your page and doing all of those little things, every single day, even after hours. It’s not an easy job, and no one person at your clinic can do it all by themselves.

Want to get your Likes up? Doctor Multimedia can do all of the above and a whole lot more. We GUARANTEE significant increases in your page’s Likes when you partner with Doctor Multimedia. Contact us today to learn more.

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