Category: News

Doctor Multimedia’s CFO and Co-founder Pras Murthy shares the 5 Most Important Tools to Track Your Website’s SEO in this video jam session. If you have any questions about your own search engine goals, contact us today at 800-679-3309 for a free consultation!

CFO and Co-Founder of Doctor Multimedia Pras Murthy sits down with Mark Reese to explain why creating a website for your business is a huge priority and absolutely necessary to market yourself the correct way.

Wondering how Instagram can be used for your Medical Practice? In today’s jam session Doctor Multimedia’s Co-founder & CFO, Pras Murthy (aka “Practice Growth Pras”), shares the basics of Instagram, what it is, and how it can grow your medical practice.

Instagram Ads are more popular with products but it can also be used to advertise services. If you didn’t already know, Facebook bought Instagram and now Instagram Ads are managed through Facebook Ads. Instagram Ads allows you to spend your specified budget to promote your content, Instagram profile, or even your medical practice’s website. Instagram/Facebook Ads are relatively affordable vs. other ad types, they help you target specific demographics, and they provide insights on what type of people liked or interacted with your ad.

This video is Part 7 of 10, so be sure to tune into our next videos for more Instagram Basics for Doctors.

In this video, CFO & Co-founder Pras Murthy answers viewers’ questions on how to effectively use digital marketing to grow your medical practice.

Telemedicine, or telehealth, is a term you have probably heard a lot lately as a medical health professional. As we all cope with the devastating economic and social effects of the COVID-19 pandemic, telemedicine has emerged as one of the most useful tools in connecting patients and doctors during this time of separation.

What should you, as a health care professional, know about telemedicine? We know that it can be overwhelming to dive right into this new digital world, so we wanted to summarize and highlight exactly what is relevant to you. Here is a live session with Doctor Multimedia CFO, Pras Murthy, outlining the information you should know:

There is a wealth of information on telemedicine out there, but it can be hard to know what sources you can trust. Take a look at some of these common questions and answers from our friends at doxy.me.

What is telemedicine?
Telemedicine is the use of telecommunications technology to provide real-time health care to patients at a distance.

How is telemedicine performed?
Telemedicine can be delivered using video-conferencing, audio communication, and/or text-messaging using mobile phones, tablets, and desktop computers.

What can telemedicine be used for?
Telemedicine has many applications in healthcare, including standard clinical care, counseling or therapy, patient education, professional consultant or supervision, and more.

Where can telemedicine be provided?
Telemedicine can be provided to a patient at home or work, or at another clinic or hospital. Now with mobile devices, you or the patient can be anywhere with access to the internet.

It’s more important than ever to stay ahead of the curve when it comes to providing your patients with the best possible care. Telemedicine allows you to connect with your community regardless of their ability to visit you in person.

Worried about cost? You shouldn’t be. The opportunities provided by telemedicine more than make up for the minimal investment it takes to set the service up. Sign up with Doctor Multimedia to begin providing your clients with telemedicine today.

Here’s What You’ll Get

Virtual Consultations​: Provide live video consultations that you can bill for while you & your staff work remotely.

Live Chat​: Stay in touch with your patients and communicate with visitors to your website to book more consults.

24/7 Support; Contact us with any questions and we’ll send a personal reply.

No Contract:​ We bill month to month with no contract so you can stay in control of your service as your needs evolve.

Online Payments:​ Accept payments through your website to allow for proper social distance and limit your staff’s exposure.

Online Scheduling: Allows patients to book a time right through your website, and even collect payment at the time of booking.

Slack: Communicate with your staff using the most efficient and trusted business tool in the world.

Nextdoor: Stay in touch with your neighborhood and community using the fastest growing communication tool for neighbors.

Click Here to Learn More and Sign Up

As businesses around the country are reopening, we have to approach this unprecedented time with a fresh look at marketing. The marketing channels that you used before may not function the same, and as a result it’s imperative to leverage all the tools you can to make sure your business comes back strong.

The main point we want to discuss today is communication. We live in the information age with unprecedented communication tools, but are you using them to your advantage? Are you using this technology to increase your business’ bottom line?

One of the best ways you can communicate with your clientele during this global COVID pandemic is with a tool that you are already familiar with, but may still have untapped potential. We’re speaking, of course, about email.

Are you currently utilizing email marketing campaigns? If not, you may be missing out on a big opportunity. Not only does email marketing inform your clients about what’s going on at your business (including revenue producing opportunities), but it helps you establish and maintain relationships that will be the foundation of your business for years to come. That is especially important right now when consumers are reestablishing trust in the market.

Of course, as a medical health professional it is likely that you don’t have the time and energy required to organize and execute effective email campaigns, especially right now. But that’s where Doctor Multimedia can help. We have proven, expertly crafted, email campaigns that get results. Whether you want to engage your clients, drive them through your doors, or educate them, we have the tools to accomplish your goals.

If you have any doubts about the effectiveness of email marketing, just consider this. According to the Direct Marketing Association via OutboundEngine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.” In other words, email marketing pays for itself over and over again.

There are so many opportunities to use email marketing to your advantage. Do you have negative online reviews that you want to combat? Sending out an email campaign can cultivate a shocking amount of positive reviews that you never knew people wanted to share. Do you have special promotions that could increase your revenue? An email campaign can put that promotion front and center on the computer screens of a significant portion of your clientele. Do you want to create a newsletter that informs your clients about important issues, establishing your business as a trusted source? Email campaigns are great for that.

We would be happy to talk with you about how email marketing can enhance your business. There’s a very good chance that you could reap the benefits and make an incredible return on your investment. Contact us today at 800-679-3309 for a free consultation!

Show your patients you’re there for them and create additional revenue by adding telemedicine!

TELEMEDICINE INCREASES ACCESS TO CARE.
With everyone stuck at home and at-risk patients afraid to leave, our access to health care is limited in an unprecedented way. Many patients are ignoring injuries or pain because they are not supposed to leave, and not sure how to consult a doctor otherwise.

TELEMEDICINE ENHANCES FACE-TO- FACE MEDICINE.
In a time of panic and tragedy, we remember those that were there for us and forget those that weren’t. Maintaining your relationships with patients and providing comfort builds patient loyalty and dramatically increases the odds that they return to your practice when this is over. Many doctors will be surprised to find patients won’t return to their practice because they found care elsewhere during this time.

TELEMEDICINE REDUCES HEALTH CARE COSTS.
Many practices are only open for emergencies, which creates the unfortunate mindset that patients have to either fake an emergency or ignore pain. "Emergencies" that aren't critical waste time and resources. And ignoring early signs of pain leads to much costlier treatment later, when the condition worsens.

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We know that this Independence Day is probably unlike any other in your life. As we all adjust to this new normal, we wanted to extend our sincerest thanks to all of our clients and their families for their continued support. Our goal is to provide you with the best web service possible, and we have a deep appreciation for those that have been able to stick with us through this unique time.

So as you honor our country today, make sure to follow all of the standard safety protocols for your region, including social distancing and wearing a mask appropriately. And don’t forget to grill up some hot dogs for Uncle Sam!