News Archives - Page 5 of 11

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Reopening After COVID-19 Closures

Posted on June 1, 2020 by aimultimedia

As the country slowly reopens businesses on a regional basis, medical health professionals are no doubt wondering how they will jump-start their practices. What can you do to ensure your business succeeds in this new economic climate?

The first thing to accept is that things will not go back to normal right away. Although businesses are reopening, capacity will still be lower as people begin to go back to work and recover financially. We may also see people avoiding health services due to apprehension regarding Coronavirus.

This may lead you to think that cutting costs is the answer, but fight the urge to slash marketing costs wherever possible. While others pull their foot off the pedal, those who press the accelerator stand to gain a competitive edge in a less crowded marketing world.

This is particularly true of those who effectively utilize their google ad campaigns during this time. This may require significant changes to your campaign strategy, but it can be done effectively. Curious about how to manage your google ads? Contact us today to learn more.

What else can you do to prepare for reopening? Though many patients will be happy to conduct in person visits again, a portion of people will err on the side of caution and avoid these visits. But by offering telemedicine you can provide this potentially untapped segment of your clientele with the comfort that will encourage them to use your services.

There may also be extra precautions you must take in order to abide by all the recommended safety standards, such as offering online payments. Adding this tool will help streamline processes for your staff and patients.

If you have any questions or concerns about how your business is going to approach reopening, don’t hesitate to contact us today at 800-679-3309. We’d be happy to speak with you.

Telemedicine, Coronavirus, & Your Practice

Posted on May 8, 2020 by aimultimedia

Many Americans are confronting a new reality in the face of a national health crisis that has had a systemic impact on virtually all parts of society. As health care professionals, we know you have been acutely affected by the dramatic consequences of the COVID-19 virus.

But where do we go from here?

We want to guide our clients away from the uncertainty and anxiety surrounding the current situation, in order to focus on the future and how we can move the field of health care forward. As the world braces for unprecedented changes in daily life, business owners in the medical field should also be mindful of how these changes can be embraced in a way that helps provide the care that their patients deserve.

In the video below Doctor Multimedia Co-Founder and CFO, Pras Murthy, provides insight on how medical health professionals can leverage the communicative power of the internet to connect with patients. Known as telemedicine, this technique has been shown to overcome barriers to health services caused by distance between patient and provider, access to reliable transportation, and lack of available providers.

Telemedicine increases access to care. Distance and travel time between patients and care providers can limit access to care. Fortunately, telemedicine can overcome geographic barriers to healthcare, especially for specialized providers. Telemedicine can be particularly beneficial for patients in medically underserved communities and those in rural geographical locations where clinician shortages exist.

Some of the benefits of telemedicine services with Doctor Multimedia include:

Virtual Consultations
Provide live video consultations that you can bill for while you & your staff work remotely.

Live Chat
Stay in touch with your patients and communicate with visitors to your website to book more consults.

24/7 Support
Contact us with any questions and we’ll send a personal reply.

No Contract
We bill month to month with no contract so you can stay in control of your service as your needs evolve.

With the changes to our daily lives growing more significant, telemedicine can be the answer to keeping health care providers and their patients connected. While the trajectory of the pandemic is unknown, you can do your part to help blunt the curve and mitigate the effects on our communities by providing telemedicine to your patients.

We strongly urge all of our clients to consider the benefits of adding telemedicine to their practice. To learn more, please click here.

All of us at Doctor Multimedia would like to share our empathy for those affected by coronavirus, and we extend our sincerest thanks to the health care workers battling this crisis. Stay healthy, take care of each other, and we will get through this together.

Have You Heard of Doctor Academy?

Posted on March 2, 2020 by aimultimedia

Doctor Academy is an online interactive training course entirely focused on teaching doctors and their staff how to more effectively market and grow their practice. It exposes the best practices, tips, tricks and secrets used by the most successful practices in the U.S to acquire new patients and retain the ones they have.

Doctor Academy is the healthcare business course that was never taught in school. It’s an online training course that teaches your staff how to market, manage, and grow your medical practice.

Why?

To make YOUR STAFF more effective at the business and practice management skills that matter most…

…so YOU can stay focused on patient care.

Click Here to Learn More!

Case Study: Alex, OD, FCOVD & Patti Andrich MA, OTR/L, COVT , INPP

Posted on February 8, 2020 by aimultimedia

Meet Dr. Alex & Patricia Andrich, Neuro-Optometrists and owners of The Vision Development Team. They partnered with Doctor Multimedia to improve their company’s website from its dated design and to stand apart from their competition with custom features. We built them a modern, custom website that’s unique and showcases their practice. Their old website ranked 5th or 6th in search, now they’re consistently ranked in the top 2 placements on Google so future patients can easily find them. They appreciated our “yes, we can do that” attitude and our digital marketing efforts were a game changer for their practice’s growth.

Grow your Medical Practice with Doctor Multimedia! We help doctors get more patients in the door by managing their online presence with a fully customized website, Google Ads, social media management, and much more.

The Value of Content

Posted on February 3, 2020 by aimultimedia

Medical practices are most commonly associated with pain. Making sure patients have a great experience from start to finish is extremely important and can easily make or break repeat and new patient numbers. Sharing those great customer experiences and letting people know what their visit is going to be like before they show up via internet marketing can really help reputation and word of mouth business.

In this episode of Practice Growth with Pras, we talk about using social channels to get yourself known and spread the word about your practice to remove some of those inherent fears associated with going to the doctor.

The Importance of Google Analytics for SEO

Posted on January 16, 2020 by aimultimedia

CFO and co-founder of Doctor Multimedia, Pras Murthy, briefly shares the importance of using Google Analytics to enhance your SEO and track your website visits.

Word of Mouth Advertising

Posted on December 21, 2019 by aimultimedia

Did you know online marketing can help increase your word of mouth referrals? In this video Doctor Multimedia’s Co-founder & CFO, Pras Murthy (aka Practice Growth Pras), shares his simple online marketing tips that will actually help increase word of mouth referrals to grow your medical practice.

Even in a digital age, the easiest way to increase business for your medical practice is with word of mouth advertising. Leverage the power of word of mouth advertising through our simple digital marketing techniques that you may not have thought of.

Need help increasing your word of mouth referrals for your medical practice? Give us a call at 800-679-3309 today.

Doctor Multimedia Wins 2019 Best Place to Work!

Posted on September 13, 2019 by aimultimedia

The San Diego Business Journal has announced that Doctor Multimedia has been selected as one of the 2019 Best Places to Work!

All of the winners will be honored at the Best Places to Work Awards reception on Thursday, September 19th.

The San Diego Business Journal’s Best Places to Work Awards program recognizes outstanding companies whose benefits, policies and practices are among the best in the region. It’s more than just a paycheck! These companies do all they can to improve the performance by challenging their employees in an environment that makes work fun and engaging.

The Future of Google Advertising

Posted on September 8, 2019 by aimultimedia

In today’s video CFO and co-founder of Doctor Multimedia, Pras Murthy (aka “Practice Growth Pras”), discusses Google Ads’ latest announcements.

It’s getting harder and harder to get to the top of Google because a lot of businesses have caught on to the power of SEO. This in result changed the game from “Pay to Play” to “Pay to Stay”. Tune in to learn what this means for medical practices and to hear our predictions for the future of Google Ads in 2019.

This video is Part 2 of 3, so be sure to tune into our next videos for more Google Ads updates and predictions.

Practice Growth With Pras: Episode 1

Posted on August 7, 2019 by aimultimedia

Doctor Multimedia CFO and Co-Founder Pras explains how the three founders of Doctor Multimedia grew up surrounded by doctors. They realized early on that doctors received little business training. No matter how well versed in science, hardly any of them had any marketing experience, especially when it came to the internet.

So Pras and his partners used their intimate knowledge of medical practices and the personalities of doctors to found Doctor Multimedia, a digital marketing agency dedicated exclusively to helping doctors make sense of the internet and online marketing. Long before their official name and corporate papers, they helped one doctor in Las Vegas market his practice as a favor. Now, they help thousands of medical practices daily.

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